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Cultivating a High-Growth Digital Strategy for Contact Organics
01
The Client
The weed control industry was in desperate need of a shake-up. Traditional glyphosate-based weed killer was found to be potentially harmful to the people & the environment, with chemicals making it into the food we eat. Major court cases are examining the possibility that glyphosate is a carcinogen, after the World Health Organisation’s International Agency for Research on Cancer (IARC) found a positive correlation between glyphosate and NHL (Non-Hodgkin lymphoma).
Contact Organics has spent the last three decades researching and producing a non-toxic alternative. Their product range kills weeds quickly and effectively – and is free of glyphosate. The brand uses natural, non-toxic ingredients and sustainable approaches to provide a powerful weed killer for homes, farms, businesses, communities and governmental organisations. Thanks to a focus on research, the Contact Organics products are fast-acting, don’t leave toxic residue, and prevent weeds from building up resistance.
“Since Steven and his team have come on board to run our extensive ecommerce and lead generation campaign our shipping rates have decreased thanks to the large increase and sustained orders, and the leads coming in are off the charts. They have worked collaboratively with us along the whole planned process and their communication and reporting is outstanding.”
02
The Approach
03
Rebuilding Google Ads Campaigns
04
Funnelling Leads Through Facebook
05
Results
Within a year of working with Abstract Digital, Contact Organics achieved a 300+% increase in leads and a 200+% increase in eCommerce revenue.
The increase in ecommerce sales even shifted the brand to a higher volume bracket with AusPost, bringing down their shipping costs per unit. They’ve also significantly raised their profile and established themselves as a solid challenger to the long-established market.
