Google’s New Algorithm Putting the Spotlight on Page Experience

Google’s at it again. It’s making more changes to the algorithm. It’s estimated that the search engine makes around 500-600 algorithm changes every year – but some are more significant than others. And this is one of them. In 2021, we reported on how Google made Core Web Vitals a major ranking factor. The same […]

Google Analytics As We Know it is Coming to an End

You may have only just gotten used to the changes to 3rd party cookies last year, but as a business owner in our digital world, you already know you don’t get much time to relax before another big transformation sweeps through. This time, Google has announced it’s moving on from Universal Analytics to let Google […]

The Start-to-Finish of Creating a Content Marketing Strategy

We probably don’t need to tell you how important content marketing is for your business. You already know that 80% of marketers make content a top priority, and that content marketing generates 3x as many leads as traditional forms, yet costs 62% less. Right? Here at Abstract Digital, we know the reasons why you’ve probably […]

1st Party Data Vs. 3rd Party Data: Why It Matters For Your Brand’s Strategy

When Google announced it would be phasing out the use of third party cookies by 2022, it dawned on advertisers that much of their current data collection methods were as good as dead. While some organisations are still stressing, others are reviewing their response to the change and shifting their strategy. You’re going to want […]

Core Web Vitals: What You Need to Know in 2021

For a while now, better user experiences have been an important ranking factor in the eyes of Google. Studies and research by Google found that users prefer sites with a great page experience. No real surprise, there. However, instead of sitting on this information, Google is placing a greater focus on Core Web Vitals (CWV) […]

Algorithms in Advertising: How Machine Learning & AI Help Marketers Sell

We’re not mind readers or magicians, but the algorithms can sometimes make it seem that way. Love them or hate them, algorithms simply come back to the basics of computer science. They work on a set of “if-this-then-that” rules, but have developed to offer marketers a whole host of ways to sell to their customers. […]

Data Privacy Changes in 2021: iOS 14 & 3rd Party Cookies

There’s an ongoing internal battle happening among online platforms. Protecting users’ privacy vs. sharing data for advertisers to work in more refined ways. The two don’t exactly go hand-in-hand. However, following widespread concerns about the privacy of Facebook and WhatsApp users, for example, some changes are expected to roll out this year – with user […]