Superior Hair supplies hair extensions to salons across NZ, AUS and now the US market. Their products are used in over 3000 salons worldwide, thanks to a reputation for high-quality, 100% human hair extensions.
The brand operates as an eCommerce store and clinic, and offers online training to hair stylists.
They had a large email database of past & present customers that had been sitting in a spreadsheet (and severely under-utilized!).
“A great company to work alongside to bring our visions of ‘all things email marketing’ to life! Steven is a pleasure to deal with & has helped a lot in elevating our new site! Turnover time is 100%! Highly recommend going to Abstract Digital and the knowledgeable team!”
To make the best use of Superior Hair’s email list, we migrated their database to Klaviyo, a market-leading eCommerce email & SMS marketing platform. From there, we mapped out a performance-driven email marketing and automation strategy.
We split the database in multiple personas & segments, to craft more compelling communications that would resonate with the recipient.
Abstract Digital took care of the design and copywriting for all flow emails, as well as the ongoing strategy for email campaigns. Now, we had processes in place to maintain an engaged audience base, and spread the word about any product launches, offers, or other company news.
We worked with Superior Hair to scale their email marketing across Australia and New Zealand, driving close to 7 figures in annual eCommerce revenue. We were able to turn email into a high-performance channel with great ROI for the client.
