PitchThis

Re-thinking PitchThis’s Google Ads strategy has increased leads by over 800%, while boosting conversion rate and decreasing the cost per lead. Overall: We went for a better use of budget and impressive growth for the client.

800%+

increase in leads

70%

conversion rate increase

79%

decrease in cost per lead

01 The Client

Australia-based brand, PitchThis, offers professional services in bids, tenders and RFP (Request for Proposal) management. They deliver bid and tender writing, and bid training and mentoring, across a range of industries.

02 The Approach

PitchThis helps businesses grow through effective bidding processes. Now, they needed someone to help them grow with strategic digital marketing. The client was already investing in PPC but wasn’t getting the results they wanted. We took over their existing Google Ads strategy, and rebuilt and re-strategised the focus of the platform.

We tidied the structure, expanded copy variations & built out campaigns specifically targeting key industries in the RFP/tender writing space.

03 The Results

Although we only increased Google Ads spend by 2x, PitchThis has seen an increase in leads of over 800% from the platform. These leads are of a higher quality, as we’ve achieved a 70% increase in conversion rate, and a 79% decrease in CPL (cost per lead).

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Performance Driven

Personalised Approach

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“We have worked with Steve and the Abstract Digital team for around 3 years. He has significantly helped me with marketing our business – particularly through the challenging Covid years where our business was closed down for weeks on end on several occasions.

Steve has always been present, available and responsive to any questions or challenges as they presented – I think that is what I appreciate the most – the relationship, rapport and communication with the client. As marketing is not my field, the results Abstract Digital has achieved for us are amazing and Steve does not hesitate to give guidance and support.

I am so grateful to have Abstract Digital at my back particularly over the recent, very difficult years. I recommend Abstract Digital, Steve and his team without reservation.”

Margie Blackwood

Kids Kampus

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Marc Wooller

NP Management

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Glacier Country

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Minerva Health

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FoodiQ

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Bring on Monday

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Jacky Mckenzie

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Planes Studio

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“Working with Steven from Abstract Digital has been a pleasure, he has added significant value to multiple projects across our digital strategy. The ability to slot in with the team and our other agencies, while being generous with his time, advice and good humour has kept us on track.

Steven helped us anticipate and solve problems resulting in enhanced customer experience. Abstract Digital has allowed our business to make quality decisions at critical times and I thoroughly recommend you get in touch with them today if you need assistance with taking your digital strategy to the next level!”