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Marketing Technology

Demystify marketing technology (martech) with Abstract, and absorb simpler, more cost-effective processes into your business.

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How much budget are you wasting?

A 2025 Cledara report found that companies with 100-200 employees waste an average of 34% of their software budget. That wastage gets chunkier as organisations grow.

Our services blend digital with tech. We review and optimise your tech stack (including your CRM, automation, email, advertising and reporting) to keep things lean and leave nothing on the table.

It’s time to stop sidestepping the world of marketing technology

Business owners and marketing managers hesitate to venture into new martech domains.

And we get it. Shiny object syndrome means you risk wasting time and money on the wrong tools. But your one-stop-shop solution and legacy tech no longer support your business efficiently.

It’s time to make a change.

Yes, help me!

Open up the martech toolbox to target, acquire & retain more customers

Adopt new marketing technology without the brain fog.

We evaluate martech based on its potential value to your business, bringing your goals and the customer journey into the fold.

That means you’ll get access to high-tech tools and data to guide your strategy, improve the customer experience, and support your growth. At the same time, you get to automate processes to clear a whole heap from your plate.

Martech platforms: A snapshot

Martech. Adtech. Web development platforms. What does it all mean, and which platforms could become part of your new-and-improved tech stack?

Martech

Marketing Technology

This encompasses pretty much every type of technology used in digital marketing. It’s the tools businesses use to improve UX, conversions, ROI & internal processes.

  • CRM software, e.g. HubSpot…
  • Content marketing platforms, e.g. SEMrush…
  • Email marketing software, e.g. Mailchimp & ActiveCampaign

Adtech

Marketing Technology

The tools you can use to launch and analyse paid digital marketing campaigns. It’s the stuff that puts your business in front of customers.

  • Google Ads, Google Shopping, etc…

Website Platforms

Platforms on which you can build your website or eCommerce store. With different options to support scalability and varied business needs.

  • WordPress
  • Shopify
  • Magento
  • BigCommerce

Some major cloud providers:

Amazon Web Services

Microsoft Azure

IBM Cloud

Google Cloud

Start thinking outside of the box

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Strategy first; Technology Second

Our motto - always.

The reason most businesses fail when trying to adopt new marketing technology is they find the tech first and then try to build processes around it.

We start by asking the “hows” of achieving your goals. Then we look for technology that fits your vision for the future, not the other way around. In other words, we keep your business moving forward and serving your customers of today more seamlessly, with modern martech that responds to your critical needs.

01
Discover
We learn about your goals and analyse your current processes. This stage is about finding the martech that will streamline everything & support your strategy.
02
Build
We create the ideal tech stack for your business. This could be geared towards analytics, optimisation, personalisation, execution or a mix of everything.
03
Optimise
The fun part. With scalable marketing technology backing you up, your business is free to grow without the limits that have been holding you back. We use data to drive every decision from here on out.

Let’s talk growth.

The right marketing technology stack keeps your internal processes streamlined, your customers happy, and those sales coming in.

At Abstract Digital, we make it part of your bespoke multi-channel campaign that’s always positioned for performance.

I'd like to...

Acquire more customers
Improve the customer experience
Outsource your digital department

Customer Acquisition

Search Engine Optimisation (SEO)

Google Ads

Meta Ads

LinkedIn Ads

Social Media Marketing

Content Marketing

Customer Experience

SMS + Email Marketing

Customer Relationship Management

Automation

Outsourced Digital

Digital Marketing Consultant

Don’t stress – your free strategy session is waiting.

Martech? Overwhelming? Not anymore. Book a free session with a strategist at Abstract Digital and get introduced to the marketing technology and bespoke digital roadmap that will keep your business moving forward.

Let's get started today

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Performance Driven

Personalised Approach

Bespoke Strategies

"I recommend Abstract Digital, Steve and his team without reservation."

"We have worked with Steve and the Abstract Digital team for around 3 years. He has significantly helped me with marketing our business - particularly through the challenging Covid years where our business was closed down for weeks on end on several occasions. Steve has always been present, available and responsive to any questions or challenges as they presented - I think that is what I appreciate the most - the relationship, rapport and communication with the client. As marketing is not my field, the results Abstract Digital has achieved for us are amazing and Steve does not hesitate to give guidance and support. I am so grateful to have Abstract Digital at my back particularly over the recent, very difficult years. I recommend Abstract Digital, Steve and his team without reservation."

Margie Blackwood

Kids Kampus

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"We couldn't be happier with the incredible results we've seen since partnering with Abstract Digital From the start, their team took the time to understand our brand, goals, and unique challenges, leading to a significant increase in our online presence and driving high-quality leads to our business. Their commitment to transparency and data-driven strategies has been truly impressive. Regular, detailed reports kept us in the loop, showing us exactly where our dollars were going and the impact they were having. The team is not only knowledgeable but also extremely responsive and attentive to our needs. Thanks to their efforts, we've seen a dramatic boost in website traffic. Abstract Digital has been a game-changer for our business, and we highly recommend them to anyone looking to elevate their digital marketing efforts and achieve real results!"

Marc Wooller

NP Management

"The results they have achieved for us are amazing..."

"We have worked with Steve and the Abstract Digital team for over 3 years now. They have helped us with our website & SEO, implement an email database & marketing strategy and with numerous marketing campaigns through social media and google. The results they have achieved for us are amazing and Steve goes above and beyond for us we highly recommend getting in touch with them!"

Claire Hunt

Glacier Country

"Steven and his team have gone over and above expectations."

"Steven and his team have gone over and above expectations. They are responsive and solutions focused. Abstract has helped propel our website up google rankings faster than expected after being let down by several other digital agencies. They have built out quality content pages and the regular reporting provides quick and actionable information."

James Penman

Minerva Health

"Working with Steven and the team at Abstract Digital is just a breath of fresh air."

"Working with Steven and the team at Abstract Digital is just a breath of fresh air. They are so friendly, knowledgeable and helpful. I consider them to be partners rather than an transactional agency. No question is a silly question and I always feel very supported and in good hands. I always recommend Abstract Digital!"

Ann Pocock

FoodiQ

"We have experienced a professional, human and most importantly, effective digital marketing service."

"We have been working with the Abstract team for well over a year in which we have experienced a professional, human and most importantly, effective digital marketing service. I would recommend Steven and the Abstract Digital team all day, every day!"

Kai Daniel

Bring on Monday

"A great company to work alongside..."

"A great company to work alongside to bring our visions of 'all things email marketing' to life! Steven is a pleasure to deal with & has helped a lot in elevating our new site! Turnover time is 100%! Highly recommend going to Abstract Digital and the knowledgeable team!"

Jacky McKenzie

Jacky Mckenzie

"Steven and his team have been a dream to work with..."

"Steven and his team have been a dream to work with over the last 12+ months. Working on a range of projects with us and our clients across the digital marketing spectrum they have delivered impressive results and ROI, all while having a good time!"

CJ Daniel-Nield

Planes Studio

"Working with Steven from Abstract Digital has been a pleasure..."

"Working with Steven from Abstract Digital has been a pleasure, he has added significant value to multiple projects across our digital strategy. The ability to slot in with the team and our other agencies, while being generous with his time, advice and good humour has kept us on track. Steven helped us anticipate and solve problems resulting in enhanced customer experience. Abstract Digital has allowed our business to make quality decisions at critical times and I thoroughly recommend you get in touch with them today if you need assistance with taking your digital strategy to the next level!"

Kim Williams

Simx

Digital marketing strategies done right. Feels refreshing, doesn’t it? We unravel your business’ challenges to generate meaningful outcomes, using the most advanced tools in our digital toolbox.

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  • hello@abstractdigital.co
  • +64 21 335 407

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