Ventair is an Australian manufacturer of ventilation products.
As the go-to brand for heating and cooling professionals, it’s renowned for its modern designs, innovative features and exceptional performance.
At Abstract Digital, we’ve worked with all the AU/NZ businesses run by FTSE250 Volution Group for over 3 years.
Ventair wanted to optimise its overall digital strategy to increase traffic, leads and revenue. They were looking to move the needle quickly, while also investing in long-term, sustainable strategies. That called for a full-service, integrated approach.
Abstract Digital oversees all marketing and digital planning, for consistent business growth for the client.
We planned and rolled out an ongoing SEO and content strategy, aiming to drive traffic to key product categories.
That involved writing benefit-led copy containing keywords, to appeal to businesses and individuals. End customers are then directed to find a local stockist, where they can purchase a Ventair product.
We took care of the ideation, planning, launch and optimisation of paid Meta ads.
The goal here was to target our audience at relevant points in their journey, keeping Ventair top-of-mind for anyone in the market for air movement products.
Through the ongoing Abstract and Ventair partnership, our client now receives hundreds of leads and thousands of searches for stockists on their website every month.
Organic traffic has increased by 110%+ and over 200,000 users are reached across Meta on a monthly basis.
