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Meta Ads

Low reach, low engagement and minimal results? See what happens when you outsource to an external social department. Book a free strategy call today.

Meta, but better
You already know social media can be a time-suck and budget-drainer.

Battling with the algorithm to rack up reach and engagement — let alone conversions — is enough to make anyone abandon the channel altogether.

However, if you get it right, you could reach 700,000 more customers in just two months, like our client Glacier Country.

Start thinking outside of the box

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Earn attention with tailored Meta ads
Today’s consumers are shopping on social. According to Statista, 41% of shoppers in New Zealand bought a product after seeing it on social media in Q2 of 2023.

But you’re up against tough competition.

Luckily, you can earn your audience’s attention with Meta ads (Facebook and Instagram) run by the Abstract social team. We help you hone in on your audience by connecting with buyers at different stages of the journey, through eye-catching creative and conversion copy.

Whether you want to increase brand awareness, drive website traffic, or trigger conversions (like sales and sign-ups), outsource Meta advertising to a team that lives and breathes social.

Build, manage, fine-tune

Our approach to Meta.

Personalised marketing wins in 2025. Fight through the noise with custom ads built for specific audiences.

01 Build

We use research to build your audience and craft relevant ad formats for Facebook and Instagram. Every ad is part of a performance roadmap and key to a streamlined customer journey.

02 Manage

From simple campaigns through to complex automations, we take care of implementation and management. Tools like A/B testing and focused audience building help make Meta ads management highly cost-effective for you.
03 Fine-tune

Ongoing optimisation. A data feedback loop tells us how to continually improve your campaigns. It’s about scaling up what works and pulling back what doesn’t. Ultimately, we’ve got ears on the ground every day to boost your sales, sign-ups and overall success.

Let’s talk growth.